August 1, 2011 | Hello everyone! I hope you are all beating the heat and having a wonderful summer! I know a bunch of us had an overwhelming response to helping out a soldier whom lost both legs to a roadside bomb in Afghanistan when we first heard about it at [...]
Hot Topic Session #1 — Monday morning, October 3, 2011 August 1, 2011 | Number of Decks Built or Replaced in 2010 Drops 37% From 2006 The decking and railing industry is hurting. Homeowners are not currently building or replacing decks at levels seen in the mid 2000s. Principia’s most recent [...]
July 29, 2011 | Boston Cedar is pleased to announce that the company has launched a custom social media platform. “This key initiative will continue to become an integral part of the overall marketing strategy for the company going forward” said Paul Colliton, Boston Cedar’s Vice President of Sales and Marketing. [...]
Fortress™ Railing Products Announces Distribution Partnership with Capital Lumber Company in Southern California July 25, 2011 | Fortress Railing Products, an industry leader in the ornamental railing market announces a partnership with Capital Lumber Company in Chino, CA that will service the Southern California market. Capital will distribute the full breadth [...]
July 20, 2011 | A few days ago I was consulting by phone with a BroadsOnBusiness.com member. A husband and wife run a roofing business. After the last “meeting,” they had sent me examples of their direct mail pieces. It was left to me to tell them gently that [...]
July 12, 2011 | All too often I hear people say they don’t have the money to market. That’s because there’s an overwhelming marketplace perception that marketing and media advertising are the same thing. Not so. Advertising can be a part of your Marketing Plan, but marketing isn’t just [...]
July 12, 2011 | Ribbon Cutting May 30th, 2011 A uniquely sunny Memorial Day in Washington State marked a cheerful day for the members of the Western Washington NADRA Chapter, who held their ribbon cutting ceremony for their 2011 “Deck for a Soldier®” project. BBQ, Drinks, Banners, Balloons and American Flags [...]
July 5, 2011 – Atlanta, GA | Thanks to everyone that attended the Atlanta NADRA Chapter meeting in June. The turnout was great with close to 50 in attendance including several visitors. I hope that each of you enjoyed yourself and that the guest will consider joining our association [...]
July 5, 2011 | If people buy from us based on the emotional considerations of confidence, comfort level and trust, why are we so eager to say things that will erode those qualities and our chances of ongoing relationships? Let’s start with your new hire. The first thing to [...]
June 29, 2011 | If someone were to ask you about your company's marketing, how would you answer? "It works great!" "I'm totally frustrated about the money we've wasted on marketing." "I know I need to market, but I don't know where to begin!" Regardless of how you'd answer, [...]