Leveraging Your Photos, By: Bobby Parks Photos are your visual resume that illustrates your capabilities as a builder and shows your style and creativity through a recorded image history. You’re often being accepted or rejected before you even know you’re being checked out when your website is visited as potential customers [...]
“Oh no, no, please God help me!” June 18, 2012 | From the Black Sabbath song….and contractors who encounter the evil nasty customer who will never go away and refuses to pay you until hell freezes over and you perform a miracle. “Just one more thing” and “you said you were [...]
by: John Paulin of Tailor Decks, Inc. June 18, 2012 | I have been building decks in Atlanta for more than 20 years and have seen so many changes over the years. I can’t imagine starting my business today in this industry with all the changes and demands. It use to [...]
April 24, 2012 | Why would a deck builder be so afraid of trying a new material for his next project? Isn’t being up on the latest technology a dream come true. Perhaps, but are you taking risk in the process? Some guys I know would say yes to that. They [...]
By David Elenbaum March 12, 2012 | What do you “do”? Do you “do” windows? Do you “do” stone work? Perhaps you “do” siding. I know that if you are reading this, it is likely that you “do” decks. I for one like to eliminate “do” from my verbiage in marketing. [...]
February 6, 2012 | That is what you are hoping the neighbors are saying about you when they show off their new deck. The concept of “Keeping up with the Jones’” is the best pipeline for leads in this business. People are proud of their home improvement projects and they like [...]
January 29, 2012 | You worked the prospect and turned it into a quote. You worked the quote and turned it into a sale. You got a start check and ordered materials. Now the guy calls and says’s “I’ve changed my mind, I’m not doing the job, I want my money [...]
The Perfect Crew Size by David Elenbaum January 17, 2012 | Whatever the typical job size for a deck contractor is varies but all contractors deal with the same decision. How many guys should I send out? Running different size crews for different size jobs is usually in the cards but [...]
September 12, 2011 | When it comes to running their businesses, many business owners get in their own way. For example, they hire an assistant but don’t give the assistant anything to do. Or, the assistant suggests changes, which the business owner swore were welcome, only to be completely [...]
July 29, 2011 | Boston Cedar is pleased to announce that the company has launched a custom social media platform. “This key initiative will continue to become an integral part of the overall marketing strategy for the company going forward” said Paul Colliton, Boston Cedar’s Vice President of Sales and Marketing. [...]