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Business Practices

12 05, 2022

Brands Make Plans for New Instagram Tagging Feature

By |2022-05-12T13:21:42-05:00May 12th, 2022|Categories: Business Practices, Tips & Tricks|Tags: , , , |

Instagram is officially doubling-down on its product tagging feature, recently announcing it will be rolling out the functionality to all users in the United States, no longer reserving it for just brands. Instagram has already well documented how an increased cadence of tagging increases a brand’s on-site conversion rate: Tag a product at least five times across a month’s time and almost double your purchases, per Instagram.  But that only accounts for branding tagging their own products. What does it mean that now every Instagram user and creator in the United States will be able to tag a product? And how are brands preparing for this?

10 05, 2022

Behind the LBM 100

By |2022-05-10T08:58:02-05:00May 10th, 2022|Categories: Business Practices, Industry Brief, Industry News, Leadership|Tags: , , , , |

Since we’re 100% privately held and are fortunate to have strong support from the LBM community, we’re able to do what we want. As it happens, what we want is to help you and other members of the LBM community build your business, your sales, and your brand. That’s what’s “Behind the LBM 100,” and everything else we do. As my friend Michael Beaudry, Executive VP of NADRA likes to say, “It’s about doing the right things for the right reasons, and having fun doing them.”

10 05, 2022

New Website Offers Guidance on Treated Wood Disposal in California

By |2022-05-10T08:40:30-05:00May 10th, 2022|Categories: Ask NADRA, Business Practices, Deck Safety, Industry Brief, Industry News|Tags: , , , , |

Contractors working with treated wood, have a new online resource that will help you stay in compliance with state regulations. The online resource tools are attached and can be found at www.twwdisposal.org.  

3 05, 2022

LinkedIn Adds New Profile Links and Newsletter Promotion Options

By |2022-05-03T18:20:55-05:00May 3rd, 2022|Categories: Ask NADRA, Business Practices, Industry Brief, Industry News, NADRA News, Tips & Tricks|Tags: , , , |

LinkedIn has added a new option to showcase a link on your profile, along with new analytics tools for group posts, a video trimming feature on mobile, and new newsletter display options. First off, on the showcase link, which is likely the most useful element for most users.

6 04, 2022

NADRA Garners ICC Code Committee Support on 15 out of 17 Proposed Code Changes at the 2022 Committee Action Hearings last week.

By |2022-04-06T19:37:03-05:00April 6th, 2022|Categories: Building Codes, Business Practices, Industry Brief, Industry News, Leadership|Tags: , , , , |

The NADRA Code Committee, represented by our consultant Glenn Mathewson and co-chair Mark Guthrie, were able to garner ICC Code Committee support on 15 of our 17 proposed code changes at the 2022 Committee Action Hearings held in Rochester, NY last week.

5 04, 2022

NADRA’s March 2022 Code Update

By |2022-04-06T19:36:22-05:00April 5th, 2022|Categories: Ask NADRA, Building Codes, Business Practices, Deck Safety, Industry Brief, Industry News, Leadership|Tags: , , , , |

Published April 5th, 2022 By Glenn Mathewson This month was spent preparing for the Committee Action Hearings and attending them at the end of the month.  I had various meetings and communications with other industry professionals to discuss concerns found in each other proposals and to address disagreements.  I arrived at [...]

25 11, 2021

Investment In R&D Sparks Recruitment Drive For UK’s Largest Sustainable Decking Brand

By |2021-12-02T20:18:15-05:00November 25th, 2021|Categories: Ask NADRA, Business Practices, Industry Brief, Industry News, Press Release|Tags: |

Composite Prime, the sustainable decking and cladding brand, has more than doubled its company headcount during the pandemic, with six new recruits from the local area, including two senior hires.

3 11, 2021

PSP/Deck Expo Keynote Speakers Will Highlight the Mental, Spiritual, and Physical Benefits of Water

By |2021-11-04T19:56:42-05:00November 3rd, 2021|Categories: Ask NADRA, Business Practices, DeckExpo, Industry Brief, Industry News, Leadership, NADRA News, Press Release|Tags: , , , , , , , , , , |

Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA), are pleased to host two keynote speakers for the International Pool | Spa | Patio Expo, co-located with Deck Expo (PSP/Deck Expo).

27 10, 2021

Fortress Building Products Leans into NADRA’s Mission Statement, Sponsors Trade Association Ahead of 2022 Deck Building Season

By |2021-10-27T13:43:09-05:00October 27th, 2021|Categories: Business Practices, Deck Safety, Industry Brief, Industry News, Press Release, Product Highlight|Tags: , , , , |

Fortress Building Products, a solution provider in the outdoor building products industry, is pleased to partner with the North American Deck and Railing Association (NADRA) as a Premier Silver sponsor and Deck Safety Month® ambassador ahead of the 2022 deck building season.

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