Now one of the prime marketing aspects in current times is to say that a product has green credentials. To prove this there are a myriad of standards, tests, clubs, association, and brands etc that one can use for promotion purposes, but at what point can an industry say it is actually “green”. This again beggars the question of “what are the real green credentials of the average deck”?
Instagram is officially doubling-down on its product tagging feature, recently announcing it will be rolling out the functionality to all users in the United States, no longer reserving it for just brands. Instagram has already well documented how an increased cadence of tagging increases a brand’s on-site conversion rate: Tag a product at least five times across a month’s time and almost double your purchases, per Instagram. But that only accounts for branding tagging their own products. What does it mean that now every Instagram user and creator in the United States will be able to tag a product? And how are brands preparing for this?
LinkedIn has added a new option to showcase a link on your profile, along with new analytics tools for group posts, a video trimming feature on mobile, and new newsletter display options. First off, on the showcase link, which is likely the most useful element for most users.
As people become more comfortable that Covid is under control, staycation rates may drop, reducing the spending from these funds that are also at an all-time high. Reduction in material cost should help stabilize the industry and remove the “not spend now” concerns but the “staycation” side of the equation may factor in as people begin to venture out again. When this occurs and people aren’t knocking down your doors with demand for work, or referrals slow down, where you are positioned as a contractor will again affect just how busy and profitable you are.
Bobby Parks talks about life as a contractor and how many hats we wear each day, and how easy it is to drop or neglect things when you try to carry too much of a load. Here are some examples of ways to begin to reduce the hat count and buy back more productive time for you.
When a potential customer searches online, do they find you or your competition? In this guide to Google My Business, we'll help you stand out on Google & get found online.
Learn how you can earn and build trust for your business through your marketing efforts.
Ready to see your decking company grow in the next year? Here are 3 areas of online marketing that you can focus on for little or no money.
Grand Rapids, MI-- At CAMO, we know that you don’t have time to wrestle with deck boards –time is precious during installation and crews are getting smaller. Not to mention the strain on the body and potential board damage. As part of the CAMO experience that delivers ease, efficiency and profitability, [...]
By: Heather A. Marchand I use gmail. If I click on my "promotions" tab, I can guarantee that 8 out of 10 promotional emails use the word "uncertain". In fact, just for fun, I searched my email for "uncertain". How many times do you think I found the word? TWO HUNDRED [...]