15 company heads are sharing their best resources so you don’t have to go it alone.. Earning your first role in leadership may seem exciting in the beginning but it can be challenging once you dig a little deeper on the job. But if you learn how to build the right team to assist you with meeting the company’s mission and goals, you’ll be set up for success in no time with people who are willing to back each other up during the decision-making process. And that’s a big win for all.
As a contractor, you know that marketing is essential to growing your business. But with so many options and strategies out there, it can be tough to know where to start. It’s important to remember that not all marketing strategies will work for every business, so it’s important to find the ones that work best for you and your company. Here are a few tips for contractors on how to use marketing strategies to grow your business.
Great businesses have great branding. It is a long, careful process that doesn’t happen overnight. The world’s top brands stand out by telling stories that express what they are about and what they can bring to your life. A powerful brand promotes an excellent awareness of you and your business, making sales easier as a result.
Not just another business expense, a second phone might be the best money you’ll spend, and may possibly save your family life.
Instagram is officially doubling-down on its product tagging feature, recently announcing it will be rolling out the functionality to all users in the United States, no longer reserving it for just brands. Instagram has already well documented how an increased cadence of tagging increases a brand’s on-site conversion rate: Tag a product at least five times across a month’s time and almost double your purchases, per Instagram. But that only accounts for branding tagging their own products. What does it mean that now every Instagram user and creator in the United States will be able to tag a product? And how are brands preparing for this?
LinkedIn has added a new option to showcase a link on your profile, along with new analytics tools for group posts, a video trimming feature on mobile, and new newsletter display options. First off, on the showcase link, which is likely the most useful element for most users.
As people become more comfortable that Covid is under control, staycation rates may drop, reducing the spending from these funds that are also at an all-time high. Reduction in material cost should help stabilize the industry and remove the “not spend now” concerns but the “staycation” side of the equation may factor in as people begin to venture out again. When this occurs and people aren’t knocking down your doors with demand for work, or referrals slow down, where you are positioned as a contractor will again affect just how busy and profitable you are.
Bobby Parks talks about life as a contractor and how many hats we wear each day, and how easy it is to drop or neglect things when you try to carry too much of a load. Here are some examples of ways to begin to reduce the hat count and buy back more productive time for you.
When a potential customer searches online, do they find you or your competition? In this guide to Google My Business, we'll help you stand out on Google & get found online.
Learn how you can earn and build trust for your business through your marketing efforts.