This year’s NADRA Summit was a reminder of the strength of this association. The conversations were honest, the questions were thoughtful, and the respect for the work being done across the industry was clear. From the Welcome Party to the Morning Session, and from Beach Olympics to Awards Night, the focus remained on people, relationships, and standards.
Sponsored by the North American Deck and Railing Association (NADRA), Deck Expo brings together professionals from 40 countries to connect with leading brands, buyers and suppliers while exploring the latest trends in safety, efficiency and design.
We Love Deck Builders, host April Edwards sits down with John Lea, founder and president of DeckSouth, a leader in outdoor living design with over 25 years of experience and more than 2,000 completed projects. John shares his journey in building DeckSouth, the importance of a customer-focused approach, and how to leverage design, awards, and marketing strategies to stand out in the competitive decking industry.
