Industry Brief

SPAX Engineered Fasteners works with a nationwide network of elite pro contractors and craftsmen to showcase projects made with SPAX structural fasteners and drive demand for the products at lumber yards and building supply stores.  “Among pro contractors and advanced DIY-ers who use our fasteners, SPAX has extremely strong recognition and brand loyalty. Our goal with the SPAX Crew is to build relationships with these influencers and amplify their voices, letting them tell their unique stories about why they choose SPAX,” said Robert Knecht, SPAX Marketing Director.   “The SPAX Crew program aims to engage multiple audience levels, from everyday product users to larger-scale influencers with hundreds of thousands of followers. SPAX Crew members share social content about their projects and receive branded SPAX swag and product samples. It’s a win-win,” said Knecht.