Superior Outdoor Products

Embracing a forward-looking perspective, Key-link Fencing & Railing has announced a strategic realignment, marked by changes to the company's branding and leadership. Consequently, Keylink has embraced a streamlined, hyphen-free iteration of its brand identity. Reflecting on this transition, Javan Lapp, CEO, remarked, “‘Key-Link’ originated when the company was focused on chain-link fencing and is left over from that time. With a new vision and focus, it is time to make Keylink representative of our brand as a stand-alone word.”