SPAX Engineered Fasteners works with a nationwide network of elite pro contractors and craftsmen to showcase projects made with SPAX structural fasteners and drive demand for the products at lumber yards and building supply stores. “Among pro contractors and advanced DIY-ers who use our fasteners, SPAX has extremely strong recognition and brand loyalty. Our goal with the SPAX Crew is to build relationships with these influencers and amplify their voices, letting them tell their unique stories about why they choose SPAX,” said Robert Knecht, SPAX Marketing Director. “The SPAX Crew program aims to engage multiple audience levels, from everyday product users to larger-scale influencers with hundreds of thousands of followers. SPAX Crew members share social content about their projects and receive branded SPAX swag and product samples. It’s a win-win,” said Knecht.
Interactive Whole Home Feature Now Available from SPAX Engineered Fasteners. Any builder who has ever struggled with which structural fastener to use for a particular application or job can now find quick answers from an interactive feature on the SPAX® Engineered Fasteners website
“SPAX POWERLAGS structural fasteners have always been known for their structural integrity and now they will also provide an ornamental, decorative finish for exterior projects such as decks, arbors, pergolas and fences,” said Eric Ashack, SPAX® Product Manager. “Green is still our favorite color, but we have heard from our customers that they prefer a black coating for an attractive appearance and to match with other products.”
Altenloh, Brinck & Co. Celebrates New Training Center at Bryan Headquarters and New Packaging Facility in Pioneer, Ohio
Altenloh, Brinck & Co. unveiled a state of the art, 12,000 square foot training center at its Bryan headquarters made possible by the company’s expansion to its new packaging facility in Pioneer, Ohio.