FOR IMMEDIATE RELEASE
January 23, 2023 — BRYAN, Ohio — Have you heard of the SPAX Crew?
SPAX Engineered Fasteners works with a nationwide network of elite pro contractors and craftsmen to showcase projects made with SPAX structural fasteners and drive demand for the products at lumber yards and building supply stores.
“Among pro contractors and advanced DIY-ers who use our fasteners, SPAX has extremely strong recognition and brand loyalty. Our goal with the SPAX Crew is to build relationships with these influencers and amplify their voices, letting them tell their unique stories about why they choose SPAX,” said Robert Knecht, SPAX Marketing Director.
“The SPAX Crew program aims to engage multiple audience levels, from everyday product users to larger-scale influencers with hundreds of thousands of followers. SPAX Crew members share social content about their projects and receive branded SPAX swag and product samples. It’s a win-win,” said Knecht.
D’ondra Howard out of Sacramento, California is one of the SPAX® Crew Influencers. Howard is a professional furniture maker and DIY-er who creates custom woodworking projects through her business, Workboots & Glasses.
“I’ve been using SPAX fasteners for the two years that I have been creating custom home furnishings. I like the products and they were easy to get and use. They don’t strip like others I’ve used before,” said Howard.
The SPAX Crew influencer marketing program will continue throughout 2023 and interested contractors and craftsmen can find out more about the program at the SPAX Crew website.
About Altenloh, Brinck & Co. U.S.
Altenloh, Brinck & Co. manufactures and distributes engineered fasteners under the SPAX® brand name for the construction market, the TRUFAST® brand for the commercial roofing industry and the TRUFAST WALLS brand for exterior building envelopes and facades.
SPAX® engineered fasteners are German-engineered and proudly made in the U.S. in Bryan, Ohio.
The company is headquartered in Bryan, Ohio and operates a 200,000 square foot complex consisting of engineering, manufacturing, administration and central warehousing. ABC is part of the Altenloh, Brinck & Co. Group headquartered in Ennepetal, Germany.
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