August 20, 2013

A railing sales specialist at the dealer level? A good strategy for selling railing products? Hear from the experts October 28-29 in Baltimore at the 10th Annual Composite Decking & Railing Conference.
When it comes to railing products, it pays to have an in-store specialist.

Speaker David Elenbaum, president of The American Backyard Company, will explain the role of an in-store railing product specialist and tell you exactly how you can leverage that person to grow sales.

In this session, you’ll have the chance to review in-store railing sales and attachment rates, discuss common contractors’ barriers for using synthetic railing systems, and learn what a product specialist can do to help educate and train contractors.

Register by August 31, 2013 with discount code ADSAVE13 and save $200. Visit