July 29, 2011 | Boston Cedar is pleased to announce that the company has launched a custom social media platform. “This key initiative will continue to become an integral part of the overall marketing strategy for the company going forward” said Paul Colliton, Boston Cedar’s Vice President of Sales and Marketing.
For the foreseeable future, a significant number of businesses will get by just fine with simple telephone calls, emails and faxes. However with the onslaught of new social networking sites and the proliferation of “Smart Phones”, being constantly connected with new information becomes almost addictive, especially for younger adults. The very powerful and well-connected Millennial Generation likes to stay in touch and sharing information within their “community” is important in their personal and career lives. Whether it is the LBM retail store customer, the supplier helping educate an architect or the builder installing a product in the field, all parties demand immediate credible information on the given matter.
The Boston Cedar Blog and Facebook property will further enhance efforts to connect with all facets of the lumber and building materials channel by regularly sharing useful content. “It can be said that as a society we have become a generation that is overloaded by information so the posts will be frequent but not overwhelming” stated Scott Babbitt Marketing Manager of Boston Cedar.