N E W S R E L E A S EDate: May 19, 2014 Media contact: Jim Groff, Exec. VP / Chief Marketing Officer
CAPITAL LUMBER BRINGS WOLF DECKING TO THE WEST COAST
Partnership makes WOLF available to independent dealers in three states
(Tacoma, Washington) — Capital Lumber Company has entered into an agreement with WOLF Home Products to distribute two lines of WOLF deckboards in Washington, Alaska and Hawaii. Capital will be the first West Coast distributor of U.S.-made WOLF PVC Decking and WOLF Capped Composite Decking.
Starting in May, the WOLF lines will be available to independent dealers in the service area covered by Cascade Capital, Capital Lumber’s Tacoma location. The Tacoma facility features a 100,000+ square foot warehouse, seven asphalt-covered acres, and a three-acre EWP yard.
“We are excited about our partnership with WOLF as it brings us an opportunity to present the market with a brand new business model along with a new product line,” said Michael Darby, VP of Marketing and Business Development. “WOLF will help our dealers differentiate themselves and give homeowners a unique choice in decking.”
WOLF PVC Decking is strong and lightweight, featuring polyvinyl chloride (PVC) and an acrylonitrile-styrene-acrylate (ASA) capstock for superior durability. WOLF PVC Decking will not split or rot, and is resistant to mold, mildew and insects.
WOLF Capped Composite Decking is made from a combination of wood fiber and plastic, resulting in a board that will not warp, crack or swell. Low-maintenance capped composite deckboards are highly resistant to the sun’s damaging UV rays.
Both lines of decking are covered by WOLF’s 25-year Stain & Fade warranty.
“WOLF focuses on helping independent dealers separate themselves from the pack,” said Craig Danielson, CEO of WOLF. “Capital is the ideal partner because they share that focus. With the Capital agreement, WOLF Decking has become a coast-to-coast success story.”
WOLF will provide Capital’s dealers with samples, literature and other marketing support. In addition, WOLF will implement its WOLF PRO program in Capital’s service area, providing training, discounts and a special warranty to contractors who become WOLF PROs.
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About Capital Lumber Company Founded in 1948, Capital is a privately held Arizona Corporation, with eight regional distribution facilities geographically focused in the West that offers sales, market development, inventory management and distribution services within the building materials industry. Our charge is to be responsive to the unique needs of manufacturers and dealers, deliver customized solutions and assist in market demand. For more information, visit www.capital-lumber.com.
About WOLF WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 29 states in the Eastern and Midwestern U.S. Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines. Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com