North American Deck & Rail Association Names LBM Journal as its Endorsed Publication for the Distribution Channel.
April 4, 2011 | The North American Deck & Rail Association (NADRA), the established leading resource of information and ideas for deck builders and other industry professionals involved in the outdoor living industry, has named LBM Journal as its endorsed publication for the industry’s distribution channel.
The organization has existing solid support and involvement from deck builders and decking manufacturers. To connect the two groups, NADRA’s Board of Directors voted on March 23rd to name LBM Journal as the association’s endorsed magazine for the distribution channel.
“Outdoor living has emerged as a true ‘break-out’ category for our subscribers—lumber/building material dealers,” said Rick Schumacher, LBM Journal editor and publisher. “LBM Journal identified this trend at our publication’s launch in 2003, and has established itself as the leading resource for members of the distribution channel. Working with NADRA is the natural next step in helping our readers—along with their suppliers and their customers—to grow their sales and their business. We appreciate the vote of confidence from NADRA’s board, and very much look forward to helping NADRA accomplish its mission and strengthen its position among our readers.”
“NADRA is committed to supporting and strengthening the entire deck and railing industry in North America—everyone from manufacturers and wholesale distributors to deck builders and homeowners. Lumberyards, the companies who subscribe to LBM Journal, are a critical link in this chain,” explains Michael Beaudry, executive vice president of NADRA. “By working with LBM Journal, we hope to boost the involvement of dealers and distributors—which will be good for the entire industry.”
As part of its role as the association’s endorsed publication for the distribution channel, LBM Journal will support the association with no-cost advertising and regular editorial opportunities. In addition, NADRA and LBM Journal will likely coordinate on other educational, research and outreach initiatives to benefit their members and readers, respectively.
NADRA is made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers, and service providers to the deck and railing industry. These groups work together to be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices, and deck safety. To learn more, visit www.NADRA.org.
About LBM Journal
Established in 2003, LBM Journal has emerged as the leading national magazine for the lumber/building material distribution channel. With more than 34,000 subscribers, more than 20,000 opt-in email subscribers, and a robust website, LBM Journal’s mission is to provide the industry insights, product information, and business strategies to help its subscribers grow their sales, their business, and their brand. To learn more, visit www.lbmjournal.com.