By: Heather A. Marchand
Are you working harder than ever? I don’t know about you, but I am.
I’ve got 4 new co-workers at my home office. They are loud, they are demanding, they interrupt my meetings, they run around my desk yelling at me that “the floor is lava!”, they are all under the age of 7. And you know what? My colleagues and industry friends love it.
It makes me human. And we can all relate to being human. Am I right?
The demands of work and family life are HARD. Let’s all be real with each other for a moment. Here are the expectations of our current circumstances:
- Work 50 hours a week. Check.
- Disinfect the house. Check.
- Homeschool. Check.
- Go on a nature walk. Check.
- Cook for your family. Check.
- Maintain Sanity. Check.
- Don’t consume too much alcohol. Check.
- Don’t mess up your relationship. Check.
- Look half decent for zoom meetings. Check.
- Sanitize groceries. Check.
Ok. So I lied about #2, #4, and absolutely, hands down, I lied about #7. Oh, and #10 is not happening.
I was in a zoom meeting last week. 4 attendees. It went something like this:
Attendee #1: Sounds like a dog howling in the background. Turns out it was his 3 year old. He smiled, excused himself and returned with his son on his lap.
Attendee #3: Dog went bonkers as the mailman delivered the mail.
Attendee #4 (me): Dog barked, 2 of the 4 kids were yelling outside my office window. 3rd kid was banging on the door to come inside. Husband didn’t realize I was on a conference call and exclaimed he was losing his mind.
I’m not making this up.
This is our world right now. And you know what? We all smiled. We laughed. We appreciated the realness of this experience. This is our life, and it is a beautiful, wonderful mess.
You can choose to focus on the negative. Or you can embrace your circumstances and make the best of it.
I choose to embrace it. I have had the BEST conversations with members over the last several weeks. We are taking time to reach out. To connect. To share stories and experiences. It’s not rocket science. It’s just life. And we have found a way to connect to one another, let our guard down and just be freakin human.
Be proud of your accomplishments. Don’t be ashamed to ask for help. Don’t pretend you have everything together. You don’t… and chances are, you’ll make the person on the other end of the line feel better if you admit it.
There is a time for professionalism and the realness of this lockdown & social distancing doesn’t omit the professional aspect of business… but it will bring you closer to your audience.
You’re doing a fantastic job. I see your posts. I see your hard work. I see you marching on and doing the best you can. You’re going to come out of this stronger than you were before this all happened. You’re redefining your work experience for your employees. Some of you are finding ways to re-open while now allowing employees to work from home more. You’ve discovered that productivity has improved. You’re expanding your online meetings, saving money by limiting travel, moving monies to online initiatives. Contractors are figuring out how to get bids done via FaceTime and technology. You’re working smarter with your local home inspector. Home inspectors are learning to inspect from a distance using photos, videos and live video conference calls. This is a big deal, guys! Look at what you are accomplishing!
We promised you a few marketing graphics this week that you can add to your arsenal. You’re welcome to customize, add your own logo, copy it – own it. It’s yours. Register here to access the graphics. They are free and yours to use however you would like, even if it’s just to inspire you to create new content for your social channels.
In my next issue, I plan to start sharing some marketing tools and resources for you to utilize. I’ll be talking about the tools I have come to love and cannot wait to share them with you!
If you’re a marketing pro, or have something to share with our members, feel free to write to me at Heather@NADRA.org. We would love to share your story and tips with our audience.
Wishing you plenty of sunshine,
Heather A. Marchand
Director of National Programs & Marketing
PS: If you'd like to connect with me, you can find me on Instagram at @SunshineandSaltwaterMom. I look forward to following you back!