In the U.S. we celebrate Memorial Day and in Canada we celebrate Victoria Day. Both of these May holidays are the unofficial “start” of summer in North America and with that we spend more time out on our decks. Family get togethers, graduation parties and summer vacations are just a few examples of where we might be “on the deck.”
This is a great time to market your business and remind homeowners to “Check Your Deck®” to ensure its safety. How do we do this? NADRA rolls out a plethora of marketing materials for its members to use to promote deck safety awareness (like the 10-point consumer checklist & PR templates). What better opportunity to call up local news stations, send out press releases, or offer a promotion and get your community involved with a Check Your Deck® campaign.
At NADRA HQ, interviews are coming in left and right as columnists are talking about making outdoor living improvements to those backyard havens & making sure they are safe for family and friends. We at NADRA are doing our part by directing calls and inquiries to our membership directory, and have seen a spike in traffic in the first 9 days of May to the “Find a Builder” and “Find an Inspector” section of NADRA.org.
Market indicators continue to suggest we are positioned to have a busy year- here’s to a fun and safe outdoor living season. For my Canadian friends, that’s July. Just kidding. Have a great year!