Fortress Iron Becomes The Fortress Company; Debuts Fortress Railing Products and Fortress Fence Product Brands & Websites
October 24, 2011 – Richardson, TX | Leading iron railing and fence manufacturer Fortress Iron announced today that it has a new name, The Fortress Company. The rebranding reflects the company’s strong growth, as well as broadened product offerings in the residential and commercial building and remodeling markets. The Fortress Company is composed of three distinct business units: Divisions Fortress Railing Products and Fortress Fence Products as well as associate company, OZCO Building Products.
As part of the rebranding efforts, the company’s website address changes from FortressIron.com to TheFortressCompany.com, which includes new brand identities and websites for Fortress Railing Products (FortressRailing.com) and Fortress Fence Products (FortressFence.com) that are specifically tailored to each individual market to help consumers quickly find their desired product. A link has also been added for OZCO Building Products (ozcobp.com), an associate company of The Fortress Company.
Fortress Railing Products unveils new additions to its existing iron railing product line of Fortress Fe26, Fortress Fe26 PLUS, Railing Balusters and Fortress Pure View Glass Railing. The new aluminum railing system, Fortress Al13 Railing (releasing 2012), offers first of its kind pre-welded aluminum system, while FortressAccents Post Caps & LED Lighting (coming 2012) provides an integrated outdoor accent lighting system for customizing fencing and decks.
Fortress Fence Products extends its Versai™, Classic, and Estate iron fence lines with the introduction of Titan Fence by Fortress, suitable for industrial and high security areas. Titan Fence by Fortress is designed and manufactured to meet the stringent requirements of commercial and industrial architects and offers strength, precision and durability combined with an attractive appearance. This wide array of fence products provides one-stop-shopping for anyone looking for residential, commercial or industrial fencing solutions.
OZCO Building Products are innovative products for fences, decks, lumber treatment and other building projects. Its large variety of brands include OZ-Post, an innovative post anchor system which requires no concrete or digging, ProFence Panels, Lumber Shield Wood Stain and Sealer, and Design Craft Millworks. OZCO’s wide ranging products reflect its pursuit to expand and better serve the needs of DIY’ers and building professionals.
The timing of rebranding is in anticipation of The Fortress Company’s tenth year, a period which has seen rapid expansion including 400,000 square feet of production facilities, The Fortress Company Headquarters and Distribution Center boasts a total of 80,000 square feet of inside storage as well as 1.5 acres of paved outdoor storage. “We’ve been continuously expanding into new markets and growing market share, and the name Fortress Iron no longer encompassed the breadth of products and non-iron materials we provide,” said Matt Sherstad, President of The Fortress Company. “Iron will always be a mainstay for us, but we’ve moved beyond that to become a diverse outdoor living and building products company.”
About The Fortress Company
The Fortress Company is an innovative building products manufacturer focused on supplying and servicing the growing railing, fence and building product industries in North America. It consists of Fortress Railing Products and Fortress Fence Products divisions as well as an associate company, OZCO Building Products. Based in Texas, The Fortress Company grew from a family of building materials companies with over 40 years of combined experience in building products supply and design, and has established a reputation for quality. Already boasting over 400,000 square feet of production facilities, The Fortress Company Headquarters & Distribution Center now boasts a total of 80,000 square feet of inside storage as well as 1.5 acres of paved outdoor storage.
Additional information about the company may be found at its website, TheFortressCompany.com.
CONTACT:
Karen Wong
Marketing Manager
KarenW@thefortresscompany.com
