FOR IMMEDIATE RELEASE

Do it Best Group and Trex Company, a proud member of NADRA.org,  have announced a strategic relationship designed to strengthen the outdoor living category for Do it Best members and True Value retailers nationwide.

Through this relationship, Do it Best Group members and True Value retailers will have access to Trex products while also taking advantage of the co-op’s rebate program. The agreement brings together Trex’s category leadership, product innovation, and brand strength with Do it Best Group’s scale, retailer relationships, merchandising expertise, and commitment to helping independent businesses compete and grow.

“This announcement is a major win for our independent retailers,” said Russ Kathrein, vice president of lumber and building materials for Do it Best Group. “Trex is a category-defining brand with a strong reputation for innovation, quality, and consumer branding. By bringing Trex into the Do it Best Group program, we’re giving our members access to a powerful brand while also helping them maximize the value of their purchases through our industry-leading rebate program. It’s another example of how we’re leveraging the strength and scale of our combined co-op to create more value for our independent home improvement retailers.”

Through the relationship, Do it Best Group members and True Value retailers will gain access to Trex products supported by the company’s extensive distribution network and Do it Best Group warehouses. The companies will work together to support product availability, merchandising, training, marketing, and sales resources that help retailers build demand, grow their outdoor living business, and deliver a better customer experience.

“Do it Best Group has deep connections to independent home improvement retailers, and we’re excited to strengthen our relationship with a company that shares our focus on long-term growth, service, and category leadership,” said Kevin Brennan, vice president of North American pro channel field sales at Trex. “Together, we have a tremendous opportunity to support independent retailers, strengthen the outdoor living category, and help more homeowners create beautiful, durable outdoor spaces.”

Source: LBM Journal  Read original HERE