DALLAS – (October 22, 2020) The International Pool | Spa | Expo (PSP Expo) is excited to announce a new partnership with the North American Deck & Railing Association (NADRA).
NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America. Its members include custom builders, dealers, contractors, and other construction pros focused on the backyard experience. Additionally, NADRA sponsors DeckExpo, the go-to annual event for all materials, services, and professionals related to the deck, dock, and railing community.
PSP Expo’s audience consists of residential and commercial builders, installers, service professionals, spa dealers, outdoor living retailers, buying agents, and other industry professionals. Year after year, they rely on the event to exchange product knowledge, processes, and best practices.
Starting this year, DeckExpo will permanently co-locate with the PSP Expo; however, the live-event version will debut in 2021. The PSP/DeckExpo scheduled for November 8-13 in Las Vegas transitioned to a virtual event as an online conference and expo which will educate and connect an audience of builders, dealers, retailers, service techs, architects, and more. The virtual event offers attendees education, exhibits, and networking, like the in-person event. Likewise, exhibitors will showcase their products and technology via a virtual exhibitor directory.
Now, with this new partnership with NADRA, event participants – both the attendee and exhibitor – will see a broader selection of products and technology for outdoor living.
“This partnership is a great benefit for our members,” said Matt Breyer, president of NADRA. “The attendees will have additional resources to create a stunning backyard for clients’ homes, and our exhibitors will reach even more outdoor living professionals. With this partnership, our members can continue to venture beyond the deck and into the full backyard.”
Ray Giovine, Group Director over PSP/DeckExpo, said the team is looking forward to when our outdoor living professionals can reunite, even virtually, for this crucial industry event.
“Outdoor living is an important segment that’s been on the rise for key players in the pool, spa, and patio arena,” said Giovine. “The collaboration with DeckExpo and the energy and audience it brings will be paramount as we work together to better serve our industries. We can’t wait for a successful show, especially with DeckExpo now among our outdoor living partners.” Giovine went on to say that the show management team is focused on supporting the many businesses and people who make up the resilient industries who will be represented at the event.
“When we ask our members why they are a member of NADRA, their top answer has always been ‘the friends and contacts I’ve made throughout the years and attending NADRA events.’” Said Michael Beaudry, Executive Vice President at NADRA. “What better way to grow our reach than to expand our network to the pool and spa industry! It’s a synergy that will enhance our mission and allow our members to exchange ideas with even more professionals in the outdoor living industry.”
Giovine also said the team is hearing from exhibitors that they are having a banner year and want to carry that momentum through to 2021. “We look forward to providing a platform that can assist in the strength and recovery of the industry,” he said.
The virtual edition of PSP/DeckExpo will occur over the originally scheduled dates, November 11-13; registration is currently open and is free for attendees.
Attendees and exhibitors may visit the PSP/DeckExpo website: www.poolspapatio.com for the latest information about the event.
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About NADRA
The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org
About the International Pool | Spa | Patio Expo™, co-located with DeckExpo
The International Pool | Spa | Patio Expo™, co-located with DeckExpo is where all segments of the industry (pool, spa, patio, decking, and outdoor living) gather to stay well-informed of the trends, market directions, and technology. The event offers industry professionals a large selection of educational sessions, an expo hall, and various networking opportunities. The event partners with The Pool & Hot Tub Alliance (PHTA) as the official Show Sponsor, GENESIS® as the official Show Endorser, Pool and Spa News (PSN) as the official Show Publication, and the North American Deck & Railing Association (NADRA) as the official Show Sponsor of DeckExpo. The event is owned and produced by Informa Markets. www.poolspapatio.com
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com
Media Contacts:
NADRA:
Michael Beaudry
Executive Vice President
Phone: (215) 679-4884
Email: Info@NADRA.org
PSP/DeckExpo
Megan Magaña
Senior Marketing & PR Manager
Phone: (972) 536-6367
Email: Megan.Magana@informa.com
