FOR IMMEDIATE RELEASE Contact: Edie Kello
February 27th, 2018 Director of Marketing
Charlotte, North Carolina Viance, LLC
Viance Expands Digital Marketing Initiatives
Innovative wood treatment provider hires digital brand advocate for increased consumer engagement
CHARLOTTE, N.C., (February 27, 2018) – Viance, LLC, a leading provider of advanced wood preservation treatment technologies is proud to announce and welcome December Pee, as the Digital Brand Advocate. In her role, December will help define and implement the digital brand strategy to increase customer engagement and drive sales. Focusing on the retailer’s customer experience initiatives and evolving consumer behavior, December will work with cross-functional retailer teams to develop functional plans.
December most recently worked with BASF Corporation as marketing coordinator, focusing on digital marketing communications, campaign engagement and lead generation.
“We are excited to have December on board to help drive engagement with pros and DIYers with a focus on omni-channel retailing.” states Edie Kello, Director of Marketing. “Her experience with communications, project management and analytics in the digital space will provide our customers with increased consumer engagement and substantiated customer insights.” December earned her MBA from Capella University, her BA in Sociology from the University of South Carolina and marketing strategy certification from Cornell University.
Viance, an innovator in the wood preservation industry, raised the bar with Ecolife, a non-metallic preservative with a stabilized wood treatment for above-ground pressure treated lumber. For ground-contact applications, Viance offers water-soluble copper treatments, Preserve CA and Preserve ACQ. These formulations are accepted by the American Wood Protection Association (AWPA) and are available through national retailers and lumberyards throughout North America.
About Viance, LLC
Formerly known as Chemical Specialties Inc. (CSI), Viance, LLC. was formed in 2006 into a joint venture between DowDupont™ and Venator Materials PLC. Viance provides an extensive range of advanced wood treatment technologies and services to the global wood preservation industry. With an expertise in wood biocides and wood protection chemicals, Viance is an industry leader in the development of advanced building material solutions that improve the performance and durability of wood products for sustainable building. Viance offers a line of pressure-impregnated wood preservative and fire-retardant product formulations that are building code compliant for commercial and residential applications, and can be used for decks, railings, fencing, steps, gazebos, playground equipment, trellis and lattice work, structural framing, and outdoor joist supports.